Monday, 23 March 2015

Cranbrooke Village Grand Opening

On Friday March 20th Options, along with the City of Toronto, celebrated the Grand Opening of our newest development Cranbrooke Village.

Options contributed $11.82 million in down payment loans at Cranbrooke Village and 94 of its 341 suites were made even more affordable with addition contributions of $1.43 million from the City of Toronto and $584,000.00 from Options' sister company Home Ownership Alternatives ("HOA").

Councillor Ana Bailão hosted the event and was joined by speakers Greg Banfield, HOA's mortgage manager, Options homeowners Jason Arias and Cheryl Preminger and Options CEO Mike Labbé.

The grand opening was a great opportunity for Options CEO Mike Labbé and the Options team to acknowledge the many, many people and organizations who contribute making Options communities a reality.



Options homeowner Jason Arias spoke at the event and was interviewed by CBC News about his journey to purchasing an Options condo.
Jason is a single father of a 9-year old daughter. As he says, once he decided to look into buying a home he discovered that Options was really the only option that made sense for him.  He loves that he is able to pay for his home and still have money left over to live his life.  Because of his decision to purchase an Options home, instead of the more expensive condos downtown that he considered, he is able to take his daughter on vacations, go out to eat more often and still have some money left over for savings.  He knew that if he purchased a more expensive condo he would be able to afford it, but not much else.  He is living within his means and for him, that is the key to happiness.

Options homeowner Cheryl Preminger also spoke at the event. She said:

“One day on the subway I looked up and saw the Options ad. I called, attended an information session and realized with the additional help that I would be able to afford a home in Canada for myself and my children.  We were in our condo at Cranbrooke Village less than a year later. A wish from our bucket list fulfilled!” 

Cheryl's story of being an immigrant with no Canadian job, no Canadian credit and becoming a homeowner is truly inspirational.  See more of Cheryl's story here:


Jason and Cheryl are just two of many Options homeowners.  All with their own unique story and background. Options for Homes believes that home ownership should be available to everyone. Home ownership makes households financially stronger which in turn builds stronger cities.

We are so proud to celebrate the opening of Cranbrooke Village and to officially welcome the 341 purchasers into their new home and new chapter in their lives.

Here are a few shots from the event.  Stay tuned for more photos and video footage from our grand opening!